Posts by Jillian Smith
Simplify Seasonal Staffing for Small Business Season
Simplify Seasonal Staffing for Small Business Season December 17, 2024 For small business owners, the holidays hopefully mean increased customer demand, higher foot traffic, and a busier-than-usual schedule. While all of those things hopefully mean more revenue, ensuring you have staffing and good service can drive you nutty. If you feel unprepared, don’t worry—it’s…
Read More4 Ways to Get More Sales this Small Business Season
4 Ways to Get More Sales this Small Business Season December 10, 2024 It doesn’t matter what kind of business you are in. People need what you make and provide. If you’re fortunate, they’ll consider you when gift-giving this holiday season, but even if you’re not in retail or food/beverage, you can still bring in…
Read MoreLevel Up Your Holiday Game: Attracting Gen Z
Level Up Your Holiday Game: Attracting Gen Z November 27, 2024 This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of…
Read MoreGood Advice for Offering Great Deals During Small Business Season
Good Advice for Offering Great Deals During Small Business Season November 21, 2024 There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance…
Read MoreUnwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season November 13, 2024 It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret…
Read MoreHow to Run an Effective “12 Days of Deals” for Small Business Season
How to Run an Effective “12 Days of Deals” for Small Business Season November 7, 2024 While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal…
Read MoreBreaking the Burnout Cycle for Small Business Success
Breaking the Burnout Cycle for Small Business Success August 5, 2024 Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the…
Read More15+ Creative Partnership Ideas to Boost Customer Engagement and Sales
15+ Creative Partnership Ideas to Boost Customer Engagement and Sales July 2, 2024 Businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all, they’re collaborating with some unlikely partners. Using a similar type of collaboration can help you…
Read MoreAre You Worried About Inflation?
Are You Worried About Inflation? June 10, 2024 For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low…
Read More25 Ways to Grow Your Email List
25 Ways to Grow Your Email List April 19, 2024 If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step,…
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