Posts by Jillian Smith
Level Up Your Holiday Game: Attracting Gen Z
Level Up Your Holiday Game: Attracting Gen Z November 27, 2024 This year, there are approximately 69.31 million Generation Zers living in the United States, which constitutes about 20% of the U.S. population. Their generational cohort is between the ages of 12-27, making them a target market for many small businesses. If you’re one of…
Read MoreGood Advice for Offering Great Deals During Small Business Season
Good Advice for Offering Great Deals During Small Business Season November 21, 2024 There are a lot of political pundits who believe the election came down to the economy this year. And while we’re not looking to start any disagreements about whether it went the way it should’ve or not, we can’t discount the importance…
Read MoreUnwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season
Unwrap the Magic: Using Nostalgia to Boost Holiday Sales This Small Business Season November 13, 2024 It’s the most wonderful time of the year. Cozy lights, warm smells, family nearby, and cheap gifts from big box stores, right? Not so fast! While the convenience of online giants can’t be denied, small businesses have a secret…
Read MoreHow to Run an Effective “12 Days of Deals” for Small Business Season
How to Run an Effective “12 Days of Deals” for Small Business Season November 7, 2024 While the twelve days of Christmas are traditionally celebrated between December 25 (Christmas Day) and January 5 (the eve of the Epiphany), consumer businesses often celebrate with the “12 Days of Deals” observance where they offer a new deal…
Read MoreBreaking the Burnout Cycle for Small Business Success
Breaking the Burnout Cycle for Small Business Success August 5, 2024 Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the…
Read More15+ Creative Partnership Ideas to Boost Customer Engagement and Sales
15+ Creative Partnership Ideas to Boost Customer Engagement and Sales July 2, 2024 Businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all, they’re collaborating with some unlikely partners. Using a similar type of collaboration can help you…
Read MoreAre You Worried About Inflation?
Are You Worried About Inflation? June 10, 2024 For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low…
Read More25 Ways to Grow Your Email List
25 Ways to Grow Your Email List April 19, 2024 If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step,…
Read MoreTurning Gift Returns and Exchanges into Business Opportunities
Turning Gift Returns and Exchanges into Business Opportunities December 29, 2023 You hate to see it coming—a customer with your bag in hand. You know where that’s headed. No matter how helpful you were or how great your products are, the holiday season isn’t a holiday without a wave of gift returns and exchanges. While…
Read More7 Things to Put Your Small Business on the Nice List
7 Things to Put Your Small Business on the Nice List December 11, 2023 As of this writing, there are about three weeks left in the largest retail spending season of the year. If you own a small business and you want to ensure you bring in the most revenue possible in the next several…
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