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Breaking the Burnout Cycle for Small Business Success August 5, 2024 Business ownership is often romanticized as a thrilling combo ride of passion, innovation, and drive where one can wear a hoodie and hang out playing video games all day while money magically flows into your bank account. But anyone in business knows the idea of the…

15+ Creative Partnership Ideas to Boost Customer Engagement and Sales July 2, 2024 Businesses of all types and industries are getting into the event business. They’re offering how-to demos, social gatherings, night outs, and a lot more. Best of all, they’re collaborating with some unlikely partners. Using a similar type of collaboration can help you…

Are You Worried About Inflation? June 10, 2024 For the past two years or so, it feels as if economists have been avoiding the words recession and inflation. No one wants to hear those terms. They’ve been pointing to economic equations and data to show we’re not “technically” in a recession because unemployment is low…

25 Ways to Grow Your Email List April 19, 2024 If you want to remain top-of-mind with your customers (as well as nurture people who are interested in your business, but not yet buying from you), you need to be able to stay in touch. While social media may seem like a good first step,…

9 Success Strategies for Young Businesses November 27, 2023 Launching a business is a thrilling journey filled with possibilities and challenges. While no year is without challenges, the first few are particularly so for most businesses. Many naive owners think that if they can make it through the first year, their success is guaranteed. However,…

Should I Use AI for My Business? November 14, 2023 AI is certainly the “Belle of the Ball” these days but it’s also coming under scrutiny. It can save businesses a lot of time, but many professionals are afraid of what the adoption might mean. Is it right for you and your business? First, unless…

Don’t Have Time for Events? A Chamber Membership Is Worth a Lot More Than That. September 21, 2023 When I speak to small businesses about the local chamber, the businesses that have let their memberships lapse often make it sound like a gym membership. “I didn’t really use it.” What they’re missing when they make…

10 Steps to Perfecting Your Business Offer September 5, 2023 Ever notice how some offers are irresistible? You didn’t even know you needed the product or service. Then you saw the offer, and BANG!, you’re whipping out your credit card. This isn’t by accident. Someone down the line carefully created the offer that caused you…

What in the World Does a Chamber of Commerce Do? August 29, 2023 If you walked into a crowded room and asked the question in the title of this article, what would you expect to hear?   The chamber of commerce is like the government, right? No, it keeps track of business complaints. No, they’re…